It’s Official: Specialty Jewelers’ Sales Crashed This Holiday Season

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According figures released today by the US Census Bureau, American specialty jewelry stores generated $8.87 billion in holiday sales this past November-December Holiday Season, a 4.7% decline compared to the 2013 Holiday Season.

For the entire year, sales by specialty jewelry retailers totaled $33.61 billion, a 1.1% increase over 2013.

The figures are preliminary. The Census Bureau typically revises them a month later, however during the past year, these revisions usually indicated that sales were worse than initially reported.

20 Years of US Specialty Jewelers Holiday Sales 1995-2014

De Beers' Sales +11% in 2014
Rio Tinto’s Diamond Sales +5.8% in 2014

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