Lack of Confidence Hurts Diamond Prices

Lack of Confidence Hurts Diamond Prices

Wholesale polished diamond prices declined in February as COVID-19 continued to spread around the world, leading to a near halt in demand in China. The decline follows a small resurrection that was fueled by good consumer demand in December.

After it hurt Chinese New Year’s spending, the virus also had a strong negative effect on Valentine’s Day sales in China. In addition to the virus spreading, the stock markets tanked in the second half of February, adding consumer economic worries to health concerns.

Yet, the issues were not limited to external forces. Polished diamond prices were also impacted by the oversupply of rough diamonds in January. The more than $1 billion worth of goods was more than the diamond midstream could digest, fueling concerns among manufacturers.

Polished Diamond Prices Decline 2.9%

Wholesale prices of larger goods were hit hard in February. One-carat round diamonds fell 5%, followed by 2-carat rounds, which declined 3.7%, based on manufacturers’ wholesale transaction prices.

Wholesale Diamond Prices Declined in February 
Round Polished Diamond Prices MoM % Change

On average, wholesale polished diamond prices decreased 2.9%, with only 0.30-carat goods bucking the trend, selling on average for 1.6% more than in January. In the past five years, wholesale polished prices have been declining, with the occasional price increase. Was the 1.4% price increase in January just another short-lived bounce? Possibly.

Wholesale Diamond Prices Declined in February 
Round Polished Diamond Prices MoM % Change
The Writing on the Wall

The decline in polished diamond prices does not exist in a vacuum. The issues in China are clear, and the drop in consumer demand caused a major loss of business for wholesalers that cater to the Chinese market.

As noted last month, in response to the decline in inventory and rising demand, wholesalers increased their rough diamond purchases. This raised concern that this could be the start of another vicious cycle of available money, followed by exaggerated rough diamond demand, then rising rough diamond prices, and oversupply of polished diamonds, leading to the inevitable polished diamond price fall. That price drop came in fast – faster than expected.

Wholesalers realized that they had over-purchased rough diamonds and, therefore, reduced their purchases at the February Sight. In response, De Beers offered Sightholders flexibility, including deferment of goods, and accepted client refusals. It’s no wonder that Sight sales fell 36% in February. On the other hand, De Beers did not reduce rough diamond prices.

Demand for Rough Diamonds Is Declining Again. De Beers' Rough Diamond Sales

The two – the decline in polished prices and rough diamond purchases – hint to manufacturers’ concerns. Manufacturers do not suffer from a lack of cash, but a lack of confidence in the short-term prospects. More than anything, the decline in polished diamond prices may reflect a desire to maintain cash flow as they face growing uncertainty.

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