Diamond Market Activity and Analysis
- Page 6 of 8
The diamond market explained. Using our research, detailed data, and knowledge of the diamond industry, we put it in context with clarity.
What is the Diamond Market?
It is the collected set of activities that result in a piece of jewelry set with a diamond adorning a person. It covers a wide range of activities, and requires a wide range of disciplines to continue and develop. And yet, it is a relatively small industry that generates less than $100 billion in global retail sales.
Why is There a Diamond Market?
It is human nature to desire to adorn jewelry. Diamonds have succeeded to catch the attention of many thanks to their exceptional beauty, but there is more to this picture. The successful use of marketing since the early 1940s has had a large contribution.
Since the dawn of humanity, people have sought to adorn themselves. The desire to look good and decorate ourselves is set deep into our DNA. Be it a simple string of small shells or flowers, or an elaborate crown full of details and complex workmanship, we want it.
Of all the components that can be set in a decoration, diamonds reign supreme. Thanks to their sparkle, shine, rarity, and overall beauty, diamonds have always been coveted. It is that desire that the diamond market serves. It is the reason that a multi-billion dollar exits – to serve a human desire.
What Are the Components of the Diamond Market?
The foundation of the market comprises:
- Rough diamond sales
- Diamond polishing
- Polished diamond wholesaling
- Jewelry making
- Consumer demand
For a deeper look into this topic, please see below: