Diamond Market Activity and Analysis - Page 5 of 8

The diamond market explained. Using our research, detailed data, and knowledge of the diamond industry, we put it in context with clarity.

What is the Diamond Market?

It is the collected set of activities that result in a piece of jewelry set with a diamond adorning a person. It covers a wide range of activities, and requires a wide range of disciplines to continue and develop. And yet, it is a relatively small industry that generates less than $100 billion in global retail sales.

Why is There a Diamond Market?

It is human nature to desire to adorn jewelry. Diamonds have succeeded to catch the attention of many thanks to their exceptional beauty, but there is more to this picture. The successful use of marketing since the early 1940s has had a large contribution.

Since the dawn of humanity, people have sought to adorn themselves. The desire to look good and decorate ourselves is set deep into our DNA. Be it a simple string of small shells or flowers, or an elaborate crown full of details and complex workmanship, we want it.

Of all the components that can be set in a decoration, diamonds reign supreme. Thanks to their sparkle, shine, rarity, and overall beauty, diamonds have always been coveted. It is that desire that the diamond market serves. It is the reason that a multi-billion dollar exits – to serve a human desire.

What Are the Components of the Diamond Market?

The foundation of the market comprises:

  • Exploration
  • Mining
  • Rough diamond sales
  • Diamond polishing
  • Polished diamond wholesaling
  • Jewelry making
  • Retailing
  • Consumer demand

For a deeper look into this topic, please see below:

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An Illustrated Guide to Cause & Effect

An Illustrated Guide to Cause & Effect - featured image

If the cause is declining consumer share of wallet, then the effect is a sharp drop in rough sales. This means that we can expect rough diamond price reductions, fewer goods purchased at the December and January Sights, and bank financing to continue to be difficult. To visualize the poor state of affairs of jewelry demand among American consumers, examine …

Waddling Forward, Will Sight 9 Total Less than $100 Million?

Waddling Forward, Will Sight 9 Total Less than $100 Million? - Edahn Golan

A quick note before Sight 9 – it’s going to be small, but it will take place. De Beers is adapting to the market, or as some may say, they are playing it by ear. The company is trying to meet the changing needs of its clients. Sadly, these changing needs seem mostly like detrition. According to one definition, detrition …

5

The Lesson of Sight 8: No Need for More Rough

The Lesson of Sight 8: No Need for More Rough - featured

There is a wide range of estimates about the value of the goods De Beers offered this cycle. Be it $350 or $500 million, very little was purchased. A current estimate puts actual purchases by Sightholders at $150-$200 million, underscoring that the diamond industry is not seeking rough. No Need for More Rough, At Least 50% Refusals It does not …

This Just In: Jewelry Retail Sales Are Improving

This Just In: Jewelry Retail Sales Are Improving

The most pressing fundamental issue for the global diamond industry today is the decline in consumer demand. Hopefully, this is changing, as US retail sales of fine jewelry have posted several consecutive rises recently, signaling a turn for the better. In August of this year, fine jewelry sales increased 2.4% year-over-year, the fourth consecutive month of increases. Fine jewelry sales …

5

Consumer Expenditure on Jewelry Sinks

Consumer Expenditure on Jewelry Sinks - Edahn Golan

A review of US consumer expenditure on fine jewelry in the past year is sobering at best. Americans are spending a lot less on jewelry, and this is a near across the board trend. In every demographic, nearly every segment of the demographic spent less on jewelry, and at times every segment spent less. Overall, the average US household spent …

Sightholders Don’t See Relief in Sight

Sightholders don’t see relief in sight - featured image

Pop quiz: Rough diamond prices were reduced at Sight 7 by: 13%, 9% or 5%? If you examine the price list, you’ll see that the price of some goods decreased by as little as 2.5%, whereas others were cut by as much as 20%. One report may have been based on a simple average of the discounts and came close …

6

Has De Beers Unveiled Deep KP Mistake? Russia & Dubai on the Rise

Has De Beers Unveiled Deep KP Mistake? Russia & Dubai on the Rise - featured image

The return from the summer break has been anything but smooth. While the focus has been on the Sights, there are other issues, such as long-term trends, that are becoming clearer as we dive deeper into the current crisis. After initially posting mistaken numbers, the Kimberley Process Certification Scheme (KP) published its rough diamond production, import and export figures for 2014. …

6

How Sightholders Take Care of Business – A Market Report

How Sightholders Take Care of Business - Botswana Sight

From retailers in Middle America to jewelry manufacturers in India, from polishers in Israel to rough traders in Antwerp and miners in Africa – the global diamond industry seems tired, pessimistic and gloomy. Everyone in the pipeline is seeing their sales decline and their turnover shrink, with improvement resting on a distant horizon – constantly receding. However, there is a …

The Diamond Austerity

The Diamond Austerity

The diamond industry keeps facing hardships that call for a serious bailout plan, and diamond mining companies are starting to respond to the crisis with measures that will provide relief, albeit temporary. Miners Begin to Respond to Manufacturers’ Hardships In the past few days, some of the leading diamond miners and suppliers are responding with strong measures to the unfolding …

20

Is the Diamond Market Screeching to a Halt?

diamond market - Is the Diamond Market Screeching to a Halt

From top to bottom, the diamond market is changing, and in most places the change is anything but positive. The upcoming Sight, business failures in India and Israel and the languishing retail market all have issues. Not all is bad though, there is some good news as well. Rough Diamond Market: Worry about the Next Sight The upcoming Sight is …