Diamond Market - Page 4 of 8

The diamond market explained. Using our research, detailed data, and knowledge of the diamond industry, we put it in context with clarity.

What is the Diamond Market?

It is the collected set of activities that result in a piece of jewelry set with a diamond adorning a person. It covers a wide range of activities, and requires a wide range of disciplines to continue and develop. And yet, it is a relatively small industry that generates less than $100 billion in global retail sales.

Why is There a Diamond Market?

It is human nature to desire to adorn jewelry. Diamonds have succeeded to catch the attention of many thanks to their exceptional beauty, but there is more to this picture. The successful use of marketing since the early 1940s has had a large contribution.

Since the dawn of humanity, people have sought to adorn themselves. The desire to look good and decorate ourselves is set deep into our DNA. Be it a simple string of small shells or flowers, or an elaborate crown full of details and complex workmanship, we want it.

Of all the components that can be set in a decoration, diamonds reign supreme. Thanks to their sparkle, shine, rarity, and overall beauty, diamonds have always been coveted. It is that desire that the diamond market serves. It is the reason that a multi-billion dollar exits – to serve a human desire.

What Are the Components of the Diamond Market?

The foundation of the market comprises:

  • Exploration
  • Mining
  • Rough diamond sales
  • Diamond polishing
  • Polished diamond wholesaling
  • Jewelry making
  • Retailing
  • Consumer demand

For a deeper look into this topic, please see below:

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What Diamonds are US Consumers Buying Today?

What Diamonds are US Consumers Buying Today? Featured image

What is the volume of diamonds American specialty jewelry retailers sell every year? Are there pockets of opportunity within items that are losing favor? And how many lab-grown goods are really selling? More importantly, what is the sales pattern and trend? One of the biggest issues in the diamond industry, especially in the manufacturing sector of the diamond pipeline, is …

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Global Diamond Production Decreases 4.2% in 2015

The Lesson of Sight 8: No Need for More Rough - featured

In 2015, 127.4 million carats of diamonds were mined around the world, a 2.1% increase compared to 2014, according to just released Kimberley Process figures. The value of global diamond production decreased 4.2% to $112.3 billion. The average value of production fell 6.2% to $108.96 per carat. Russia is by far the largest diamond producing country by volume and value. In …

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Be Real, Maintain Price, Don’t Be A Clone: Viva Las Vegas

Be Real, Maintain Price, Don’t Be A Clone: Viva Las Vegas

While clearly better than last year’s show, the recent JCK Las Vegas trade show proved that the fine jewelry industry is still far from being out of the cold. Diamond booths were surprisingly busy, and it seems that generally the industry is making strides to combat some of its main issues: generic marketing and lab-grown goods. Exhibition Business – Jewelry …

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The Lab-Grown Consumer Numbers You Need to Know

The_Lab-Grown_Consumer_Numbers_You_Need_to_Know

For several years, the diamond industry has been grappling with the introduction of gem-quality lab-grown goods to the consumer market. However, even with all the talk, one essential component seems to be missing – hard numbers. Just how many such items were bought by consumers, in what sizes and shapes, in what sales patterns, and most importantly, what do they …

Resurrection: Fine Jewelry Sales Rise 1.1% in 2015

Resurrection: Fine Jewelry Sales Rise 1.1% in 2015 - featured image

Fine jewelry sales in the US totaled $66.5 billion in 2015 after consumers rediscovered jewelry in the fourth quarter, leading to a resurrection in demand. After a well felt slump, mostly among diamond suppliers, interest in fine jewelry sparked trade throughout the diamond pipeline. Fine Jewelry Sales +1.1% Fine jewelry retail sales in December totaled $12.7 billion, according to our …

Deconstructing De Beers’ $540M Cycle Sales

Deconstructing De Beers’ $540M Cycle Sales - featured

De Beers announced on Tuesday that the total value of rough diamonds it supplied during the first cycle of 2016 was $540 million. This number, and the context in which it was revealed, requires some explanation. It is not the value of the Sight, but rather that and beyond. Just what does this number include? Basically, all the rough diamond …

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Fine Jewelry Sales Up, Rough Prices Down, Optimism Ensues (Unjustly)

Fine Jewelry Sales Up, Rough Prices Down, Optimism Ensues (Unjustly)

Fine jewelry sales in the US posted a rise in November, and there are signs that December was alright too. In the last couple of weeks of December, Mumbai diamond traders had a sudden rise in sales, both from the US and China, leading to a burst of optimism that drove demand for Sight goods. De Beers in turn lowered prices …

This is the Lost Year in Rough Diamonds

This is the Lost Year in Rough Diamonds - feature image

What a horrible year it was. Miners, traders and retailers will remember 2015 as the year of lost capital, walking on the cusp of bankruptcies, lost opportunities and diminishing value of diamonds. How did it happen, could it been avoided and what lessons can be drawn from it – short term and long? The Last Cycle of 2015 – Sight …

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An Illustrated Guide to Cause & Effect

An Illustrated Guide to Cause & Effect - featured image

If the cause is declining consumer share of wallet, then the effect is a sharp drop in rough sales. This means that we can expect rough diamond price reductions, fewer goods purchased at the December and January Sights, and bank financing to continue to be difficult. To visualize the poor state of affairs of jewelry demand among American consumers, examine …

Waddling Forward, Will Sight 9 Total Less than $100 Million?

Waddling Forward, Will Sight 9 Total Less than $100 Million?

A quick note before Sight 9 – it’s going to be small, but it will take place. De Beers is adapting to the market, or as some may say, they are playing it by ear. The company is trying to meet the changing needs of its clients. Sadly, these changing needs seem mostly like detrition. According to one definition, detrition …