Diamond Market Activity and Analysis - Page 3 of 8

The diamond market explained. Using our research, detailed data, and knowledge of the diamond industry, we put it in context with clarity.

What is the Diamond Market?

It is the collected set of activities that result in a piece of jewelry set with a diamond adorning a person. It covers a wide range of activities, and requires a wide range of disciplines to continue and develop. And yet, it is a relatively small industry that generates less than $100 billion in global retail sales.

Why is There a Diamond Market?

It is human nature to desire to adorn jewelry. Diamonds have succeeded to catch the attention of many thanks to their exceptional beauty, but there is more to this picture. The successful use of marketing since the early 1940s has had a large contribution.

Since the dawn of humanity, people have sought to adorn themselves. The desire to look good and decorate ourselves is set deep into our DNA. Be it a simple string of small shells or flowers, or an elaborate crown full of details and complex workmanship, we want it.

Of all the components that can be set in a decoration, diamonds reign supreme. Thanks to their sparkle, shine, rarity, and overall beauty, diamonds have always been coveted. It is that desire that the diamond market serves. It is the reason that a multi-billion dollar exits – to serve a human desire.

What Are the Components of the Diamond Market?

The foundation of the market comprises:

  • Exploration
  • Mining
  • Rough diamond sales
  • Diamond polishing
  • Polished diamond wholesaling
  • Jewelry making
  • Retailing
  • Consumer demand

For a deeper look into this topic, please see below:

7

Inventories Up, Demand Down and Lab-Grown Prices Continue to Drop

Diamond Inventories Up Demand Down and Lab-Grown diamond Prices Continue to Drop - featured

The diamond industry is out of balance. The rough diamonds produced at mines only partially fit current consumer demand. This may explain why price movement is restrained. Meanwhile, among lab-grown goods, matters are a little more lively. Although prices of smaller lab-grown goods have been mostly stable, the prices of larger goods sank in the first quarter of 2019. A …

6

LGD Prices – Not What You Might Expect

LGD Price list grid LGD Prices – Not What You Might Expect

After a very long period of slow development and use, we are now at the stage where a walloping leap occurs as market adoption of lab-grown takes place. After an initial 30-40% drop in wholesale prices, prices of LG goods below 1-ct keeps falling, while larger goods are steady. Oh, and there is a LGDs transaction price list!

Although Sliding, Jewelry Retail Prices Remain High

Although Sliding, Jewelry Retail Prices Remain High

After reaching a historic record high in 2017, consumer prices of fine jewelry have softened so far in 2018. However, jewelry retail prices are still high, which may explain a number of consumer trends. Are these prices fueling demand for lab-grown? We know that the US market is very price sensitive, and that dictates polished diamond prices, as well as …

Lightbox: Disrupting the Disruptors and Evolving

Disrupting the Disruptors and Evolving - featured

De Beers announced the launch of a lab-grown (LG) diamond jewelry line. Yes, it’s late in May, not April 1, but this is no joke. In September, it will launch Lightbox, a line of jewelry priced between $300-$1,000. They are fighting the LG producers by using an age-old Silicon Valley approach – disruption. They are disrupting the disrupters. The strategy …

4

Baselworld 2018 and the Marginalization of Diamonds

Baselworld 2018 and the Marginalization of Diamonds

Many years ago, a De Beers director quietly admitted to me that even if all the marketing efforts were working well and diamond sales were on the rise, the diamond industry would still not catch up with the luxury market and would continue to lose market share to it. If Baselworld is telling the industry anything, it is that the …

DRC: 3% of Artisanal Diamond Diggers Are Women

DRC Artisanal Diamond Diggers - Edahn Golan

Diamonds and gold are mined in some of the most remote areas of the world, some of which are completely off the radar. Few places are as remote as where alluvial mining is taking place in the Democratic Republic of Congo’s (DRC) northeast where women and men artisanal diamond diggers, some of who are extremely young, dig for these rare …

4

US Diamond Trade: The Figures Reveal Oddities

US Diamond Trade: The Figures Reveal Oddities - featured image

Diamond import and export figures can tell a story, and a good story sparkles with oddities. Good stories start with facts that raise questions. In this case, the question is why a consumer market would import eight times the amount of diamonds it consumes. Or how a country with no diamond mining might export more rough than it imports. Polished …

2

Marketing, Sure – But of What Kind?

Marketing, Sure – But of What Kind? - featured

If there is anything that the diamond industry is famous for, it is its marketing. Turning a rare and out-of-reach product into an attainable household desire was a brilliant success, and the marketing slogan “A diamond is forever” is one of the best ever penned. Yet today, the diamond industry is suffering from dismal marketing that has toppled all the …