After a year of pains, and in the midst of one of the most complicated years since World War II, De Beers’ market share sank in 2019. Not only De Beers, but ALROSA, Rio Tinto, and Petra all lost market share. The reason is changes in diamond production by smaller firms.
Diamond Market Activity and Analysis - Page 2 of 8
The diamond market explained. Using our research, detailed data, and knowledge of the diamond industry, we put it in context with clarity.
What is the Diamond Market?
It is the collected set of activities that result in a piece of jewelry set with a diamond adorning a person. It covers a wide range of activities, and requires a wide range of disciplines to continue and develop. And yet, it is a relatively small industry that generates less than $100 billion in global retail sales.
Why is There a Diamond Market?
It is human nature to desire to adorn jewelry. Diamonds have succeeded to catch the attention of many thanks to their exceptional beauty, but there is more to this picture. The successful use of marketing since the early 1940s has had a large contribution.
Since the dawn of humanity, people have sought to adorn themselves. The desire to look good and decorate ourselves is set deep into our DNA. Be it a simple string of small shells or flowers, or an elaborate crown full of details and complex workmanship, we want it.
Of all the components that can be set in a decoration, diamonds reign supreme. Thanks to their sparkle, shine, rarity, and overall beauty, diamonds have always been coveted. It is that desire that the diamond market serves. It is the reason that a multi-billion dollar exits – to serve a human desire.
What Are the Components of the Diamond Market?
The foundation of the market comprises:
- Rough diamond sales
- Diamond polishing
- Polished diamond wholesaling
- Jewelry making
- Consumer demand
For a deeper look into this topic, please see below:
Diamond Production Dropped, Now It Is Nosediving
Global diamond production sank 6.9% in 2019, the deepest plunge in a decade. By value, diamond production dropped 6.2%. There were good reasons for this, and the updated diamond production forecast calls for an even more significant slide in 2020.
Diamond Business Absorbs Blows
The diamond business keeps suffering from declining prices and a decrease in consumer spend on jewelry due to COVID-19. Persuasive marketing can address underlying issues.
This Is How COVID-19 Impacted Jewelry Sales
COVID-19 hit the world like a wild and destructive storm and the diamond industry was not spared. Following are the figures showing just how COVID-19 impacted sales, and how the tide is perhaps starting to turn.
The Rush for the Holy Grail: Cash Flow
Diamond wholesalers, just as any other business owners in the COVID-19 era, need to jump start their business activity, and those that could did. The result was a mid-single digit drop in wholesale diamond prices in May and an improvement in cash flow. Polished Diamond Prices Tumble Seeking Cash Flow The desire to generate cash flow, accompanied by pressures to …
Polished Diamond Prices Edge Down in April
Conventional wisdom holds that trading in the diamond industry should have come to a complete stop in April. This is largely true, but there are some exceptions. Polished diamond trading has continued, though at a much reduced level. Prices naturally declined, down a low single digit. Jewelry stores in China are mostly open, and a good number of stores remained …
Webinar: Diamonds in the Age of COVID-19
Diamonds in the Age of COVID-19: The diamond market, from mining to retail, has changed dramatically under COVID-19. In a webinar given with AWDC, current diamond market dynamics, needed steps, a glimpse into the future, and our poll results were discussed. We covered a lot of ground.
The Golan Diamond Market Report – Q1 2020
The Q1 2020 issue of the Golan Diamond Market Report reviews transaction polished diamond prices, changes in midstream inventory & demand, and updates on prices and demand in the LGD market. All that, plus an exploration of consumer attitudes.
Ruin to Resurrection, the Perpetual Path
The growing stream of bad news is threatening to engulf us like a depressing cloud of darkness, fueling a bleak outlook of ruin in the diamond industry. Yet, diamond jewelry demand has always re-surged as consumers sought solace and celebration. The following is a data-backed pep talk of resurrection.
Lack of Confidence Hurts Diamond Prices
Wholesale polished diamond prices declined in February as diamond manufacturers lose confidence in the short-term prospects