Diamond Market Activity and Analysis

The diamond market explained. Using our research, detailed data, and knowledge of the diamond industry, we put it in context with clarity.

What is the Diamond Market?

It is the collected set of activities that result in a piece of jewelry set with a diamond adorning a person. It covers a wide range of activities, and requires a wide range of disciplines to continue and develop. And yet, it is a relatively small industry that generates less than $100 billion in global retail sales.

Why is There a Diamond Market?

It is human nature to desire to adorn jewelry. Diamonds have succeeded to catch the attention of many thanks to their exceptional beauty, but there is more to this picture. The successful use of marketing since the early 1940s has had a large contribution.

Since the dawn of humanity, people have sought to adorn themselves. The desire to look good and decorate ourselves is set deep into our DNA. Be it a simple string of small shells or flowers, or an elaborate crown full of details and complex workmanship, we want it.

Of all the components that can be set in a decoration, diamonds reign supreme. Thanks to their sparkle, shine, rarity, and overall beauty, diamonds have always been coveted. It is that desire that the diamond market serves. It is the reason that a multi-billion dollar exits – to serve a human desire.

What Are the Components of the Diamond Market?

The foundation of the market comprises:

  • Exploration
  • Mining
  • Rough diamond sales
  • Diamond polishing
  • Polished diamond wholesaling
  • Jewelry making
  • Retailing
  • Consumer demand

For a deeper look into this topic, please see below:

10

Lab Grown: All Fears Materialized

Lab Grown: All Fears Materialized - Edahn Golan Diamond market analysis

In 2018, De Beers launched Lightbox Jewelry, a lab-grown-set jewelry collection with an unstated primary goal of disrupting the lab-grown market through devaluation and separation. Divide and conquer is an age-old battle strategy, but in this case, it didn’t work as well as hoped for. Surprisingly, not only is the natural diamond industry seeing its fears materialize. So also is the lab-grown industry. Following is the sum of all their fears.

2

Brace Yourself, The Decline is Here

Brace Yourself The Decline is Here - Edahn Golan

After two very buoyant years, the softening everyone knew would hit has finally arrived. It’s not just the slowdown in China, the second largest consumer market, but the US is feeling it as well.

Israeli Bank Financing of the Diamond Industry Slashed

Israeli Bank Financing of the Diamond Industry Slashed - Edahn Golan. Photo by Lucas Favre

Israeli banks cut financing of the diamond industry by 33%, falling below $500 million for the first time in 30 years. The decline reflected shrinking activity, reduced reliance on financing, and banks’ balking at the complications of working with diamond firms.

12

Five Countries Lead Diamond Supplies to the US

Five Countries Lead Diamond Supply to the US featured Edahn Golan Image-Joey-Csunyo

Diamond supply to the US comes from all over the world. As the world’s largest diamond consumer market, the US is the country that imports the most diamonds – more than $400 billion worth of polished diamonds in the last 30 years.

3

De Beers’ Market Share Falls in 2019, Hides a Surprise

De Beers’ Market Share Falls in 2019 - rough sorting - Edahn Golan diamond Research and Data.jpg

After a year of pains, and in the midst of one of the most complicated years since World War II, De Beers’ market share sank in 2019. Not only De Beers, but ALROSA, Rio Tinto, and Petra all lost market share. The reason is changes in diamond production by smaller firms.

4

Diamond Production Dropped, Now It Is Nosediving

Diamond Production Dropped. This Is How It Nosedives - rough diamonds mining - Edahn Golan

Global diamond production sank 6.9% in 2019, the deepest plunge in a decade. By value, diamond production dropped 6.2%. There were good reasons for this, and the updated diamond production forecast calls for an even more significant slide in 2020.

6

Diamond Business Absorbs Blows

Diamond Business Absorbs Blows

The diamond business keeps suffering from declining prices and a decrease in consumer spend on jewelry due to COVID-19. Persuasive marketing can address underlying issues.

This Is How COVID-19 Impacted Jewelry Sales

This Is How COVID-19 Impacted Jewelry Sales featured

COVID-19 hit the world like a wild and destructive storm and the diamond industry was not spared. Following are the figures showing just how COVID-19 impacted sales, and how the tide is perhaps starting to turn.

The Rush for the Holy Grail: Cash Flow

The Rush for the Holy Grail Cash Flow - featured Edahn Golan

Diamond wholesalers, just as any other business owners in the COVID-19 era, need to jump start their business activity, and those that could did. The result was a mid-single digit drop in wholesale diamond prices in May and an improvement in cash flow. Polished Diamond Prices Tumble Seeking Cash Flow The desire to generate cash flow, accompanied by pressures to …