Insights Into the Diamond Industry - Page 4 of 9

Our latest insights, expert analysis and thinking on the topics that matter most in the diamond industry.

 

Although Sliding, Jewelry Retail Prices Remain High

Although Sliding, Jewelry Retail Prices Remain High

After reaching a historic record high in 2017, consumer prices of fine jewelry have softened so far in 2018. However, jewelry retail prices are still high, which may explain a number of consumer trends. Are these prices fueling demand for lab-grown? We know that the US market is very price sensitive, and that dictates polished diamond prices, as well as …

Lightbox: Disrupting the Disruptors and Evolving

Disrupting the Disruptors and Evolving - featured

De Beers announced the launch of a lab-grown (LG) diamond jewelry line. Yes, it’s late in May, not April 1, but this is no joke. In September, it will launch Lightbox, a line of jewelry priced between $300-$1,000. They are fighting the LG producers by using an age-old Silicon Valley approach – disruption. They are disrupting the disrupters. The strategy …

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Baselworld 2018 and the Marginalization of Diamonds

Baselworld 2018 and the Marginalization of Diamonds

Many years ago, a De Beers director quietly admitted to me that even if all the marketing efforts were working well and diamond sales were on the rise, the diamond industry would still not catch up with the luxury market and would continue to lose market share to it. If Baselworld is telling the industry anything, it is that the …

DRC: 3% of Artisanal Diamond Diggers Are Women

DRC Artisanal Diamond Diggers - Edahn Golan

Diamonds and gold are mined in some of the most remote areas of the world, some of which are completely off the radar. Few places are as remote as where alluvial mining is taking place in the Democratic Republic of Congo’s (DRC) northeast where women and men artisanal diamond diggers, some of who are extremely young, dig for these rare …

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US Diamond Trade: The Figures Reveal Oddities

US Diamond Trade: The Figures Reveal Oddities - featured image

Diamond import and export figures can tell a story, and a good story sparkles with oddities. Good stories start with facts that raise questions. In this case, the question is why a consumer market would import eight times the amount of diamonds it consumes. Or how a country with no diamond mining might export more rough than it imports. Polished …

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Rough Diamonds’ Loopy Ride

Rough_Diamonds_Loopy_Ride-featured

Two opposing trends arise from the steady series of diamond miners’ annual reports that have come out over the past few days: while rough diamond production increased, rough diamonds’ average price per carat decreased in 2017. With few exceptions, this resulted in a rise in sales volumes, and a decline in rough diamond sales revenue. There are many reasons for …

Did a Troubled 2017 Promise Growth in 2018?

Did a Troubled 2017 Promise Growth in 2018?

Is the diamond industry moving forward? Is it on a growth track? Is it taking steps that would lead it to capture market share from other luxury goods, greater share of wallet, or at least improve its margins? Looking at 2017, it was somewhat better than 2016, which in turn was an improvement over 2015. Yet an uneasy feeling is …

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Marketing, Sure – But of What Kind?

Marketing, Sure – But of What Kind? - featured

If there is anything that the diamond industry is famous for, it is its marketing. Turning a rare and out-of-reach product into an attainable household desire was a brilliant success, and the marketing slogan “A diamond is forever” is one of the best ever penned. Yet today, the diamond industry is suffering from dismal marketing that has toppled all the …

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What Set Up the Latest Bankruptcy?

What Was the Setup of the Latest Bankruptcy - featured

I’ll open with a confession: I don’t know where I’m going with this text. I usually start writing knowing what I want to say, and with a conclusion in mind. The conclusion is a destination. But not today. The thing is that it’s not just me – it’s the industry too. We don’t know where we are going, and that …